For people who color outside the lines, we created an off the wall campaign leveraging influencers to reach previously untapped cultural markets.
To develop this campaign, we partnered with 16 different influencers with smaller, but dedicated followings. We empowered these Instagram influencers to customize their own pair of vans based around their artistic vision. From there, Starcom promoted the influencer’s posts using programmatic targeting to reach several unique segments.
The campaign generated $1 Million USD in sales from Instagram resulting in a 390% return on ad spend!
Those metrics add up to the highest ROI seen by any Vans social campaign to date.