Bank of America
Camp Better Money Habits

Bank of America

Country United States

We engaged Millennials in a live, peer-to-peer experience amplified through digital and social media, adding participation to Bank of America’s Better Money Habits™ financial education resource.

Camp Better Money Habits financial boot camp brought together young Millennials making it work on an entry-level salary and their voices, financial hacks and advice learned, amplified across digital and social media, found millions of more Millennials through our content.


Millennials gained a financial resource from their preferred source (each other) and Better Money Habits saw massive bumps in awareness and positive sentiment, as well as a 60% increase in usage of the Better Money Habits site immediately following the camp.


Back to top