We start by being honest about what real people want and what clients need to be successful. Guided by our proprietary HX approach, we design brand experiences that create value for people and inspire them to take action.
We start by being honest about what real people want and what clients need to be successful. Guided by our proprietary HX approach, we design brand experiences that create value for people and inspire them to take action.
We stand up for what we believe in and put people first. We lead with kindness and speak with respectful candor. We travel the deeper, richer, more rewarding path – the path that embraces empathy, trust, resilience and bravery.
As Global Brand President for Starcom Worldwide, John is responsible for global brand vision, client partnerships, product excellence, and culture, all driving the design of experiences people want and actions brands need. A true business partner, John has dedicated his career to exceeding challenges on behalf of the world’s leading marketers and new establishment brands. Most recently serving as the President of Publicis Media’s Global Client Practice, John accelerated the organization’s top 50 clients, optimizing performance, enabling top talent and driving product excellence, spanning portfolios and markets. John was also previously President of Global Operations at Starcom Mediavest Group, where he provided strategic direction and alignment spanning emerging and core markets and oversaw top client accounts. John began his career with the Leo Burnett Company, where he dedicated two decades honing his true passion and skill for client service with key relationships like the Kellogg’s business – a company with whom he still works closely today.
Nick is a leader who is cross-functionally trained across three key industries, working in Advertising, Quick Service Restaurants (QSR) and Gaming. He has a combined 21 years’ experience growing national brands and managing international projects and operations. These include running transformational project teams in multiple jurisdictions around the world, providing a technical skillset that includes a diverse background in business development, corporate strategy, deal advisory, operations, Technology, digital/traditional media marketing and finance. Nick’s experience includes working in both PLCs and Private enterprises. He has led multi-million dollar eComm and CRM integrations, studying and applying methodologies such as Agile, Waterfall and Kanban. He is recognized by Boards for his authentic, upfront stakeholder management and collaborative style that motivates other team leads to grow the value of an organization through collaboration. Specialist expertise includes: Business Strategy, capital raising, Culture transformation, Point of Sale (POS) systems, loyalty programs/CRM, social media, eComm platform, mobile marketing, skill-based games, business development, social and internet retail marketing, real-money gaming, sports entertainment, company leadership, operations, P&L ownership, advertising, subscription and transactional business models, retail sales and marketing.
Starcom Canada’s President, Christine Saunders, joined the agency 12 years ago to run the Procter & Gamble AOR and never looked back. She has held increasingly senior responsibilities, most recently serving as EVP, Managing Director, juggling both Client Services and Business Development for Starcom and Spark Foundry Canada. Christine was an integral part of the Management team under Alastair Taylor that saw tremendous double digital organic and new business growth. Prior to joining the Publicis Groupe family, Christine worked at a number of different holding companies as a business lead, leading teams across strategy and activation across many industries, including consumer packaged goods, automotive and retail.
Anna Chitty has over 27 years of experience in the communications industry in key markets including China, USA, Australia and New Zealand, spending the most recent 14 years of her career in China. Before joining Starcom, she led PHD China as CEO. Her previous experience included key management positions across Omnicom Media Group in China and USA, working with clients such as Unilever, Volkswagen, Huawei, TikTok International, HSBC and HP. Anna is a well-known female leader in the industry, and has been awarded with multiple Agency of the Year honours, along with recognition as Campaign Magazine’s Planner of the Year, Women to Watch and Campaign Asia’s Women Leading Change Awards.
Paul Boulange is the CEO of Starcom France and brings more than 17 years of strategic marketing leadership experience to the role. Prior to being named Starcom France’s CEO in 2018, Paul served as Managing Director where he was responsible for leading two of the office’s key clients: Coca-Cola and Samsung. An agency veteran, Paul was previously Digital Manager at Havas Worldwide Paris from 2013 -2015where heled EDF, Veolia and Paypal EMEA accounts. Before then, he served in a key leadership role at DDB Paris where he set up McDonald's digital e-commerce strategy and data platform for France and Southern Europe. Paul began his career as a marketing consultant specializing in telecommunications and spent six years at Full Six, where he worked on French and international clients such as Renault, Nokia, SNCF, TF1 and SFR. Paul also served as Head of Digital Academy for leading global insurer AXA.
With international and local experience in the media industry, Birgit is keen to drive innovation and a challenger mindset throughout the agency. With more than 25 years of experience in the media industry, Birgit joined Publicis Groupe in 2015. In 2017, she moved from Zenith (where she held the COO position) into her current new role at Starcom. Before her time at Publicis Media she was with Group M, and, prior to that, she was with MediaCom in an international role as Managing Director, EMEA for P&G, based in London. She was also at MEC (CEO, Germany) and Carat where she spent 12 years, half of this time as managing director, during which she built and established the Berlin office.
As the agency’s global leader on data technology & analytics, Kelly works with the agency’s client teams to ensure Starcom delivers advanced data-driven strategy at scale. She is responsible for helping Starcom’s global clients determine their overarching data vision, while also collaborating with client teams to create the roadmaps and project plans that will bring that vision to life. As Starcom’s resident expert on the complex and evolving data landscape, Kelly serves as a strategic client counselor on audience intelligence, measurement, optimization, analytics, data platforms, data privacy, data governance and more. She also plays a critical role connecting global data expertise across Starcom and Publicis Groupe, thereby building agency capabilities to deliver mature, ID-level data solutions that power audience segmentations, advanced analytics/attribution, and AI-enabled programmatic investment strategies.
In her role as Starcom MENA CEO, Racha is responsible for driving performance marketing solutions that accelerate growth for our partners in an increasingly complex ecosystem. Passionate about building brands, Racha strongly believes in the power and role data plays in transforming businesses, driving brand relevance& inspiring creativity. Throughout her career Racha has worked closely with industry bodies to enhance & set measurement guidelines and principles. She is currently a board member at IAB MENA, and was a technical consultant with JIC for audience measurement in the region. Previously to leading Starcom, Racha was overseeing the Data Science Practice at Publicis Media, working on building capabilities & products that puts data, analytics & tech at the heart of driving growth for clients’ businesses. Her 15 years of experience in media spans various sectors including travel, telecommunication, luxury goods, automotive and FMCGs, and comprises a plethora of collaborations with the industry’s key players to innovate & adopt tech-led solutions.
With more than twenty years of experience in advertising and media, Gabriela Vargas became the CEO of Starcom Mexico in 2018. In this role, she is responsible for leading Starcom’s strategy, driving the agency’s growth, managing relationships with clients, and harnessing data, technology and creativity to deliver meaningful Human Experiences for people. She oversees the strategy for many of Mexico's top advertisers such as P&G, Samsung, Grupo Bimbo, Heineken and more. Previously she was Business Lead for P&G, where she focused on reorganizing processes, giving the best service and meeting business goals. She has diverse experience working across various brand categories including finance, automotive, entertainment, technology, and pharmaceuticals, all which has allowed her to gain a strategic and innovative vision that enables her to drive business results for Starcom's clients.
Magda Kolenkiewicz is the general manager of Starcom Poland. In 2004, she joined Starcom and has been responsible for clients including Kraft Foods Polska, Deichmann, ZT Kruszwica and Raiffeisen Polbank.
Magda was co-author of campaigns that were awarded and recognized during key Polish and international advertisement competitions, i.e., Festival of Media, Effie Awards and Media Trendy. One of her major professional successes was managing Milka’s social campaign called “Milka. Together for the Tatras,” the most awarded campaign in the history of the Media Trendy competition.
In 2017, Magda was a jury member at the Festival of Media Global and is a current jury member of the Euro Effie Awards.
Marina Yadikina is the general manager of Starcom Russia and has been with the agency since 1996, starting as a media planner, then as AOR director, working with clients such as Coca-Cola Co., General Motors, Merloni and Procter & Gamble. Prior, she served as media director of Mediavest Moscow.
Rita Gutierrez is CEO of Starcom Spain, a role that she has held since 2017. As Starcom Spain’s CEO, Rita is responsible for driving Starcom’s strategy, capabilities and growth. Rita joined Starcom in 2008 to lead and strengthen Starcom Barcelona’s presence, successfully managing teams and clients including Puig, Desigual, Asics, Ausonia & Arbora, Cadbury, Camper, Levi’s, Honda and Panrico. Prior to joining Starcom, Rita held positions at Havas in Madrid. Later she went on to form part of the founding team at Arena (Havas) servicing clients such as Banco Santander, Amena and Campofrio Food Group. When Arena won the Barcelona-based Seat/Vaesa account, Rita was part of the founding team of Arena in the Barcelona office, leading the Client Service teams. As client service director at Arena Barcelona, she also worked with Damm, Planeta and Yves Sant Laurent.
Human centric, data driven and creatively led.
Taryn has built her career around multi-dimensional roles in brand management, hybrid media strategy and media research and analytics. Through her career she has held active roles on the Audit Bureau of Electronic Standards, Advertising Media Forum, Advertising Media Association of South Africa and the Broadcast Research Council.
Highlights of her career include winning an AMASA Grand Prix Award, KFC’s Honey Badger Award and a Nedbank Retail Banking Top Achiever Award. She also introduced programmatic audio advertising to the country and continent with Primedia Broadcasting & Triton Digital.
She is passionate about uplifting local media talent, which has led her to running the AMASA Awards and train emerging media strategists for AMASA, Red & Yellow, VEGA and clients as far afield as Dubai.
As CEO of Starcom UK, Nadine leads an integrated media team charged with delivering transformative models and ways of working. Prior to this, she spent nine years in New York, initially at Mindshare and then as CSO at Vizeum. Nadine has a proven track record of building and inspiring winning teams, and driving innovative agendas for clients at the highest level. Nadine is most driven by the chance to shape people’s careers; she loves mentoring whether in formal settings or one-to-one. She is a huge champion of gender equality and has been vocal on panels and in the trades on topics such as Top Strategies for Working Mothers. Nadine is mum to a gorgeous eight year old boy and spends most of her free time being told by him that that is not the correct way to build a Lego helicopter.
Boaz has been in Publicis Media for over 20 years and is the CEO of Starcom Italy. Boaz has worked across two different continents while developing a strong expertise both on local and global clients like FCA, Samsung, P&G, Coca-Cola, Disney, Kellogg’s and Sony. He leads the strategic development and growth evolution of the agency, defining methodologies and internal processes in driving business transformation for the full client portfolio. In his prior role as Starcom Italy's General Manager, he handled the opening of the Turin office in 2017 and played a key role in the pursuit of new business development for the group.
Camilla is the Managing Director of Starcom Norway. She has been in the industry for nearly two decades, working with digital media throughout all these years, within both agency and the publisher side. She has great leadership experience and are passionate about people, technology and business. In 2018, she received the Honorary Award by INMA, for being an inspiration to the industry, making the complex simpler.
Caterina comes with 19 years of rich media experience. She is currently Head of Strategy for Starcom Greater China, working across all its major clients and with a diverse experience that spans from FMCG to automotive to finance to luxury. Caterina has a deep experience of the Chinese market and consumers dynamics, which started in 2010 in Shanghai, where she first joined as the Director of Human Experience Strategy for Starcom, and where she has been since bringing her strong leadership and expertise across key clients.
Giorgio has a technological background and a professional path in consulting, during which he has developed important transversal skills in customer experience, with a holistic strategic and customer-centric thinking.
He comes from Alkemy, a company born to support the business evolution of clients in the digital era, where he contributed to the growth of the company since its foundation. Previously he worked in Between, a consulting company later merged into EY.
Cristina has many years of experience in Marketing, Data & Programmatic in companies such as H3G, Zodiak and Weborama.
Cristina has been working in the Group since 2015, where she held different roles in the digital area coming to create the Hub Digital to support all the agencies of the Groupe.
Her role in Publicis Groupe has been fundamental in the creation, organization and management of the Hub, as well as in the development of different internal start-ups leading them to success, such as the EMEA Programmatic HUB for Fca, and of innovative products and solutions on different media, from DOOH to radio and TV.
Laura is Barcelona’s Client Services Director. She has been one of the major pillars at Starcom for the last 12 years. She feels the ‘Human’ component of Starcom’s philosophy is in her veins. She is in charge of transferring the Human Experience focus to all brands and teams within the company.
Miguel has two different roles within Starcom. He is our Head of Digital, in charge of everything related to online media -from strategy to negotiation- and also leads marketing department to make our brand bigger. More than 15 years working in different areas of communications, mostly digital, give him a wide perspective to drive Starcom’s continuous transformation.
“It’s always about the people. Our minds and routines are more digitalized than ever. We need to know what they want and how they want it to stand out."
José leads the global relationship between Starcom and Puig in over 60 countries around the world. José has an ample experience working across markets, continents and sectors, which makes him fluent in solving marketing needs no matter where.
Esther is in charge of both Starcom’s service quality and clients’ strategies; the aforementioned combined with the implementation of Data and Technology. With a global profile, she has been developing her high specialization through global and local clients across all categories and products in the Starcom’s network. She worked for over 25 years in categories such as FMCG, Technology, Automotive or Finance, where she managed a global vision of client’s needs.
Trinidad is the Head of Planning & Optimization at Starcom. Her work focuses on activation, tracking and invoicing all Clients campaigns. In addition, as a member of the Systems Committee, she collaborates in tools creations & improvement in order to cover our client’s needs. Her role is crucial. More than 29 years in the advertising sector-both in Client Services and Planning areas has enabled a deep knowledge of the process and its implications.
Carlos leads communication and strategic planning, building brands through the power of media and designing integrated touch points and cross media communication plans. He provides new connection solutions delivering inspiration in communication consultancy. He worked for over 12 years in categories such as FMCG, technology, automotive, luxury and finance, among others.
Óscar is the Head of Trading at Starcom being the link between PMX and the brand. Obtaining the best results in terms of competitiveness and profitability for Starcom’s clients is his duty. More than 22 years working as advertiser, media or agency gave him a wide vision of our industry so that he is able to put himself in one place or another, when necessary. Telecommunications, technology, finance, automotive or FMCG are some of the categories he knows the best.
María leads the daily management of the business, establishing solid relationships with clients, as a liaison with them. She also is responsible for selling new ideas and solutions to Starcom’s clients. She works to contribute to the growth of the client's business by identifying new opportunities. He worked for more than 20 years in all categories within the business; therefore, she ensures strong integration throughout the organization.
Isabelle Baas is Starcom UK’s Managing Partner of Digital, Data & Tech Strategy. She is responsible for underpinning Starcom’s Human Experience positioning with data and technology to help Starcom understand people better than anyone, design the right experiences and drive business growth for clients. Working alongside client leads, Isabelle works with agency clients to define and deploy marketing and business transformation agendas so brands deliver effective meaningful connections with consumers at the right ROI. She has 20 years’ experience as a digital marketer, spanning both agency and client side across digital marketing, data analytics and technology strategy. Prior to her tenure at Starcom, Isabelle was part of the leadership team that launched the iProspect brand in the UK –part of the Dentsu Aegis Network –where she led operations and product development and drove the tremendous growth of the agency’s SEO, Social, Data and Technology divisions. Earlier in her career, Isabelle held roles at leading brands including Tesco and T-Mobile.
As Managing Director of Starcom UK, Richard is responsible for driving growth for the agency, alongside leading an integrated media team with CEO Nadine Young. Appointed in 2020, Richard has a wealth of experience leading large teams and is a great addition to Starcom’s leadership team. Prior to this, Richard was managing partner at Mediacom, where he was responsible for leading the UK planning function and brings multi-disciplinary experience across brands including TUI, Mars, Bayer, Groupe PSA and VW Group. His previous roles include Business Director at Vizeum UK leading accounts including BMW and Channel 5.
Richard is driven by the opportunity to help both Starcom’s clients and its people grow. He loves immersing himself in client business and building extensive knowledge of the challenges and opportunities that can lead to more effective marketing solutions. He is also a huge champion of future talent and believes the best work can only come from a truly diverse and empowered workforce. When not focused on Starcom, Richard’s time is dominated by his three favourite things – his family, his guitars, and the mountains.
John has been in his current role as Head of Investment since March 2018. Previously, John worked at PMX negotiating the AV deals across Zenith, Spark, Starcom and Blue 449 (now Spark Foundry). Previous to this John worked at Zenith where he was Head of Investment.He cut his teeth working in the TV department at Zenith where he worked on L’Oréal, Reckitt Benckiser and KFC. He became Head of TV in 2004 and was then made Head of Investment in 2010.John is very competitive and loves a challenge. He has completed three London marathons and several triathlons. His recent achievements of which he is most proud is climbing Mont Blanc and completing his first Ironman. He is happily married with two teenage children.John understands the media market place and puts a lot of emphasis on his trading relationships ensuring clients have best in class in terms of deals and innovation.
As Managing Partner of Performance and a results-driven specialist, Paul leads a world class UK Performics practice (a team of 100+ specialists) for Starcom in the UK, encompassing all digital performance marketing channels (PPC, Social, SEO and Acquisition). He has been with Publicis Groupe in various digital roles across the agency board for over 14 years across most verticals and client sizes (local start-up through to global). As part of his journey in driving a world class practice and proposition, Paul and his teams have won an impressive 18 specialist awards including the prestigious Grand Prix at the Performance Marketing Awards and continue to accelerate growth and capability as demonstrated across UK agency client wins; Ancestry.com, Trafalgar Travel Group and Dominos.Paul has recently found a passion for HIIT and reading Harry Potter along with his six-year-old daughter.
Emma has the pleasure of leading Starcom’s UK Investment team for Samsung across both Publicis Media Exchange (PMX) and Performics disciplines. Emma started her media career at ITV in a sales role over 20 years ago. She then moved across to the agency world and joined Mediacom in her first TV buying role working with the Universal Records portfolio in the main. When joining the Starcom family in 2002 as the only female in the TV team, her infectious energy, passion and determination to deliver exceptional communications for clients saw Emma’s role evolve and in 2011, she became Starcom UK’s first ever female Head of AV. Emma has worked across numerous categories and various brands over the years -from leading Barclaycard’s TV campaign ‘Too Much Month at the End of the Money’, Honda’s live skydiving ad on Channel 4 back in 2008, and more recently several successful handset and TV launches across all mediums for Samsung UK. Emma’s focus on delivering remarkable value and quality for clients has led to outstanding results across the board with recognition from clients, media partners and auditors for her contribution. When she’s not leading the good ship Samsung Investment you’ll find Emma with either her family or friends organising various trips and outings -living up to her nickname as Judith Chalmers and more often than not, being an incredibly mischievous Auntie (a duty she takes VERY seriously!).
Dan Plant is the Executive Head of Strategy at Starcom UK where he is responsible for turning Starcom’s Human Experience philosophy into real world experiences that consumers value. He is passionate about uncovering real insights into how consumers feel about brands in order to better connect with them and drive business results. Prior to his role at Starcom, Dan was the Global Strategy Partner at Wavemaker (formerly MEC) working on a wide range of globaland local accounts, including Netflix, Vodafone, Compare the Market, EE, Lloyds Bank and more. One of his biggest achievements was driving the media strategy for the launch of EE, the UK’s first 4G network –now the biggest one in the UK. Across the 20 years that Dan has been in the media industry, he has developed and rolled out a number of planning processes (at MEC and Vizeum) and has worked on over 100 different brands in over 20 categories as both a strategist and communications planner. Once upon a time he even did a bit of regional press buying!
As Chief Client Officer, Maureen Glure leads some of the agency’s largest accounts, in addition to overseeing the organization’s culture practice. With 20 years of media experience at Starcom USA, Maureen brings a strategic vision and deep expertise in overseeing client business in the automotive, CPG and retail sectors. Throughout her tenure, Maureen has worked on Oldsmobile, General Motors’, Kraft Heinz, American Egg Board, Walgreens and Anheuser-BuschInBev. Most recently, Maureen oversaw the Best Buy business where she helped transform the retail giant in times of retail uncertainty.
Danielle Gonzales leads one of Starcom’s most data-forward clients, The Kraft Heinz Company, overseeing all aspects of the global business including strategy, activation, multicultural, data management and measurement. With over 20 years of industry experience, Danielle has contributed to the success of Procter & Gamble, The Coca-Cola Company, Best Buy, The Walt Disney Company, Allstate Corporation and Burger King to name a few. Prior to her leadership position at Starcom, Danielle was EVP/Managing Director of the multicultural unit of Starcom, where she managed over 20% of all U.S. Hispanic media and successfully grew business by double digits for five consecutive years.
Gina Jacobson oversees the agency’s Brand Marketing, Business Development and Product disciplines. In her role, Gina enhances the connectivity between the Starcom brand experience, uncovering new opportunities and inspiring new ways of thinking to help elevate the Starcom U.S. brand to client partners and the industry. Gina has spent over 20 years at Publicis Groupe, overseeing both media at Starcom and creative development at Leo Burnett. She has worked across categories as diverse as retail, insurance, CPG, tech, toys, and mobile across clients including Lowe’s, Allstate, Kraft, Kellogg’s and U.S. Cellular, among others. Gina is best known for her strategic thinking, powered by a solid track record of digging into her client’s business, and a deep passion for building strong teams.
Karla Knecht is a master of collaboration – partnering with clients and creative agencies to implement business-building ideas that generate results. As Chief Client Officer for Starcom USA, Karla has client responsibilities for half of the organization, in addition to executive oversight of the Starcom New York office. Karla is a key contributor to culture-building initiatives within the agency and is well known for having a passion for talent development and building teams who breed innovation. Additionally, Karla was honored as a 2016 She Runs It Working Mother. During her 25-year tenure, she has worked across various categories and clients, inclusive of CPG, retail, restaurants, airlines, education, insurance, auto and pharma.
Alison Moriarty has over 20 years of experience building strategic partnerships and leading organizations through business transformation. As Chief Talent Officer for Starcom U.S. and Global Culture Champion on behalf of Starcom Worldwide, Alison has a passion for improving overall business effectiveness by securing, motivating and fostering high-performance talent. Alison has been critical in helping Starcom expand its talent efforts – ranging from recruiting, training & development, diversity & inclusion programs, and the expansion of Business Resource Groups, which are dedicated to fostering community and belonging. Prior to Starcom, Alison was the VP of Human Resources at Ipsos, serving as a member of the Ipsos ASI Global Management Team.
Pat O’Connor serves as Chief Financial Officer for Starcom U.S. – partnering with the agency’s CEO and COO to guide the company. Pat has extensive experience in management and business leadership, and has proven very successful in partnering finance with operations to drive long-term gains in business performance and bottom-line results.
As EVP/Managing Director, Stephanie Stopulos oversees Starcom’s Los Angeles office and extensive client roster including Red Bull, KB Home, Del Monte and Lionsgate. Additionally, Stephanie leads the Advanced Analytics and Insights practice for Starcom U.S. and she was a key contributor in creating the agency’s Solutions Architects practice. This unique group of MarTech experts work to solve client business challenges through customized data, marketing and technology solutions – going beyond the scope of a media agency partner to drive real results. Stephanie has 15 years of experience spanning all categories and she has helped Starcom welcome new clients: Tailored Brands, Red Bull and Chick-fil-A.
Chris Williams leads Starcom USA’s Investment team focusing on innovative, client-specific activation across all channels and will continue to serve as a key lead within Publicis Media Exchange (PMX). Previously, Chris served as President of PMX Americas and prior to that, he served as the CEO of PMX UK. PMX is the Publicis Groupe practice responsible for the media activation of $80B+ in global billings and $43B+ U.S. billings, ranked as the #1 agency group in the U.S. and #2 globally. Chris began his career as part of Publicis Groupe nearly 25 years ago.
Judy Yeh oversees clients Allstate, Kellogg’s, Lowe’s and American Egg Board, in addition to the agency’s Commerce practice. Judy also serves as executive sponsor to Starcom’s Pan-Asian business resource group. Before returning to Starcom in 2018, Judy was Executive Director of Global Media & Integrated Marketing at SC Johnson where she developed best-in-class media and digital marketing approaches. Judy started her career at Starcom nearly 25 years ago where she was part of numerous successful campaigns for clients across all categories. During her early years at Starcom, Judy earned her MBA from Northwestern University Kellogg School of Management.
With a dual expertise in both marketing and business management, Ken cultivates a unique agency culture – dedicated to delivering strong business results by leveraging the newest and most effective methods of connecting people to brands. As COO, Ken built his agency career by creating new media opportunities for marketers such as P&G, McDonald’s, Kraft and Miller Brewing Company. In addition, Ken helped cofound Spark Foundry (previously Spark), creating industry-defining communications programs that have earned recognition at Cannes, the Effies, the MediaPost Creative Media Awards and the Business Marketing Association ACE Awards.