Starcom US launches The Modern Caregiver Report
Over the past few years, we’ve spent a lot of time thinking about caregiving. An aging population has kept this issue salient in many lives, and Millennials are rapidly becoming a “sandwich generation,” balancing childcare and elder care simultaneously. Furthermore, the pandemic suddenly made many of us aware of healthcare inequities, the vulnerability of our elderly and the grueling nature of balancing children and work. And not only did we become more aware, the need also grew more acute. An estimated four million people (and counting) suffer from long COVID, which requires assistance from friends and family. One in three families struggles to secure childcare. It is getting to the point where almost every adult is a caregiver in some way, shape or form.
Read the full report here.
This report is the second part in Starcom’s four-part Identity series. It follows Part 1 on Introversion.