Starcom has launched a podcast series and report exploring what the metaverse is, what impact it might have for brands and why it is of interest to the media industry.
Starcom compiled the paper following forum discussions, interviews with industry experts and academic report analysis, as well as research from institutions, social media and published content. Its research pointed to four areas of tension, where metaverse virtual realities could change the human experience:
1. Social versus solo: how the metaverse smashes first and third spaces together
2. Truth versus design: how the metaverse can tell you anything you want to hear
3. Access versus ownership: how in metaverse spaces, actions as well as objects can be owned
4. Protection versus freedom: how the metaverse is organic but needs regulation
The first episode of the podcast features Starcom insights director Heather Dansie and Publicis Media insights director Scott Thompson, discussing the metaverse's relevance to the media industry.
Read the full story in Campaign UK here.