Agency News
Starcom Spain Wins the Global Deoleo Account
Published on April 28, 2020

Starcom’s Madrid office will manage the Deoleo portfolio in more than 20 countries

Starcom, The Human Experience Company, will be leading media strategy and buying across more than 20 markets for the Deoleo Group. Starcom Spain won the well-known Spanish olive oil leader’s business after a competitive review that started in late 2019.

The agency will support Deoleo’s leading brands such as Bertolli, Carbonell, Carapelli, Maestros de Hojiblanca, Figaro, Koipe, and Sasso, among others. Carbonell’s brand new campaign -#AhoraEsBuenMomento- was just launched in Spain, and over the coming weeks will expand into France, the Netherlands and the United States.

Starcom’s Madrid office will serve as a global coordinator for the rest of Starcom’s network while also directly managing the communication of Deoleo’s different brands in Spain.

Rita Gutiérrez, CEO of Starcom, emphasizes that, “Winning a new account is always an amazing piece of news, but it is even more important when it’s for such a well-known and appreciated brand as Deóleo is in Spain. Our challenge is clear: help Deoleo maintain its leadership position in Spain while also helping them grow in diverse markets such as India, Germany, France, Mexico, Australia and the USA. We will rely on our leading experience for Spanish accounts and Starcom’s global operational excellence to achieve this goal.”

Francisco Rionda, Chief Marketing & Innovation Officer, Deoleo: “We are a Spanish multinational, currently located in 75 countries, where we work with all kinds of local agencies. However, we strongly believe in the expertise and talent in Spain. Therefore, when we find a media agency like Starcom, with an international vocation and experience, we will bet on them.”


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