For the fifth consecutive year, Ad Age and Adlatina are recognizing a group of women who stand out in the field of marketing and communications in Mexico. Gabriela Vargas, Starcom Mexico's CEO, is among this year's honorees.
Vargas has 25 years of experience in the industry, taking the position of Starcom CEO at the end of 2018. She works with enthusiasm and passion with her management team to continue developing the brand. Vargas has extensive experience in media and advertising, with an integrated career on the client side (P&G), within agencies (LB, Initiative, Carat, now in Starcom) and at a media provider (Clear Channel). Her first incursion at the agency was at Leo Burnett, working with global clients and participating in the consolidation of several new businesses. She held various management positions in agencies, gaining experience in different sectors and categories, such as pharma, technology, entertainment, banking, automotive, drinks and food. Vargas is a graduate in communications, in addition to having studied in commerce and certifications in management and digital transformation.
Vargas and fellow honorees will be recognized for their significant accomplishments in the ad and marketing industries at an event in Mexico City on March 31.
See full article in AdAge here.