Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.
Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller.
Emma Terry, Chief Marketing Officer, Tourism Tasmania said: “We’re excited to embark on this partnership with the Starcom team who bring a wealth of experience in executing effective media solutions with data-driven precision. Starcom’s approach as the Human Experience agency is a natural fit with Tourism Tasmania’s brand promise and we look forward to working together to find innovative ways to continue telling Tasmania’s story.”
Starcom Sydney MD, Nancy Lan added: “We have created a tailored, connected platform for Tourism Tasmania that enables us to deliver the right experience to the consumer along their journey at a critical time for the domestic travel sector. As the Human Experience agency, we are delighted to design experiences with Tourism Tasmania to market one of the most beautiful and unordinary destinations in the world.”