The international audit company RECMA has published the latest report 'Overall 2019 Activity Volume' for the most important global markets, including Poland. According to the report, the Starcom media agency, belonging to Publicis Groupe, has strengthened its position as the leader of a media agency in Poland, and Zenith (Publicis Groupe) has been promoted to 4th place in the ranking.
The "Overall 2019 Activity Volume" report presents the volume of turnover of individual agencies and media groups, sales results of specialist services (including: digital, analytics, research, branded content, influencer marketing) and estimated market shares. The comparison of the results of this year's report from the previous one shows that Starcom increased its share from 16.6% to 16.9%, and thus increased its advantage over agency number 2 in the ranking from 1.4 to 4.1 pp and remains the leader on Polish market.
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