Agency News
Starcom US launches Chapter 4 in report on the Middle Class
Published on October 11, 2023
Categories Agency News

The Real Middle Class

The middle class is as diverse as the number of people in it. No two people or households have the same experience. Each has their own set of hopes, dreams and struggles, and they’re looking for different kinds of support from brands as a result.

In order to understand the variety of middle class experiences, we spoke to several people who both self-identified as middle class and met a generic economic definition as well. In a series of extended interviews, we explored their attitudes toward money, life and family, and explored how they define not just the middle class, but also success and themselves. In this section, we profile six Americans who represent a mix of genders, races, regionalities and family structures.

Read the full report here.


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