Welcome to the Starcom US Fandom Report: Music
Music fandom is an inescapable force in culture that is evolving and intensifying as time goes on.
In the second installment of Starcom’s Fandom Series, we set out to explore Music Fandom and the role it plays in the lives of consumers. In today’s culture, the community and camaraderie that is rooted in a shared interest around an artist or band has never been stronger. And the stakes for brands who wish to tap into this fandom, has never been higher.
Read the full report here.