Fresh off an invigorating and inspiring week in Las Vegas, our CES 2020 Trends & Insights report is out. Authored by Publicis Groupe executives, this year's report delves into the importance of identity – across consumers, brands, companies and society-at-large.
It also dives more deeply into the topics of personalization, marketing to the majority, identity resolution, commerce, connected consumer technology, healthcare trends and more.
When asked about what technology or trend will matter most to brands in the future, Starcom's Global Chief Experience Officer Bohb Blair commented on the evolution of CPG companies into technology companies.
"I saw impressive technology that actually worked in real life," he said. "The P&G Life Lab had some of the most buzzed about innovations this year - with everything from the humorous Charmin bathroom sniffer that will tell you when it's aromatically safe to enter, to the highly personal serum treatments of Opte that analyze your skin to distribute makeup only where it's needed. Each area of their exhibit was fun, relevant and presented beautifully."
Access the full report here.