Even though LGBTQIA+ people make up 4.5 percent of the U.S. population, they don’t receive 4.5 percent of marketing budgets,…
Starcom was among the select companies that Forrester invited to participate in its evaluation, “The Forrester WaveTM : Global Media…
Misinformation is rife in the post-COVID-19 marketplace. Media planners should remember the fundamental principles of data analysis: correlation does not…
COVID-19 has been a disruptive force sending shockwaves through all aspects of our professional and personal lives. Against this…
I-COM is pleased to announce that Kelly Kokonas, EVP Global Data Tech & Analytics at Starcom Worldwide, is joining the…
Starcom’s Madrid office will manage the Deoleo portfolio in more than 20 countries
Starcom, The Human Experience Company, will be…
Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company…
Willie Jackson, SVP, Director, Solutions Architect, Starcom US
One of the most challenging aspects of the agency business is winning…
As we enter a new decade, we see a number of unique and powerful forces of change (whether cultural, human,…
Publicis Groupe's Starcom and Digitas India respectively to handle media and digital marketing duties for Cholayil.
Building on its creative…
