Dan Plant, executive head of strategy at Starcom, on the ad industry's crucial role in restoring consumer confidence and…
Brand safety is a topic that spans the entire media and advertising ecosystem and remains a genuine concern for…
The international audit company RECMA has published the latest report 'Overall 2019 Activity Volume' for the most important global markets,…
Starcom UK makes it more accessible to measure viewability and brand safety metrics for paid social campaigns with Integral Ad…
In honor of the new Samsung A51, Samsung and Starcom have launched their first programmatic in-game advertising campaign powered by…
Dan Plant, Executive Head of Strategy, Starcom is one of our industry’s leading planners and New Digital Age’s new…
Forbes Mexico recently unveiled its list of the 100 Most Powerful Women in Mexico. Starcom Mexico's CEO, Gabriela Vargas, was…
Even though LGBTQIA+ people make up 4.5 percent of the U.S. population, they don’t receive 4.5 percent of marketing budgets,…
Starcom was among the select companies that Forrester invited to participate in its evaluation, “The Forrester WaveTM : Global Media…
Misinformation is rife in the post-COVID-19 marketplace. Media planners should remember the fundamental principles of data analysis: correlation does not…
