1.682 : bkg_aligned_center


Middle East


City Stars 4th Floor Cairo, Egypt

+202 0 2 4800 941



Baharan Complex, Building C3 1st Floor, Grdi Sarchna Sulaimaniayh, Iraq 11351

+964 7712291382



6 Hachilazon Street, Ramat Gan 5252270

+972 3 755 2655

Adi Cohen adi.cohen@publicis.co.il

Jeddah, SA

Diner Square Building, 4th Floor King Road Jeddah, Saudi Arabia

+966 12 6905717


Riyadh, SA

Faislaiah Tower, 8th Floor Olayya Street Riyadh, Saudi Arabia 11351

+966 12737080



King Salman Bin Abdulaziz Al Saud St., Building #11 Dubai, UAE 7534

+971 0 4 367 6400



21 Academias Ave. KEMA Building, 6th Floor Aglantzia, 2107 Nicosia, Cyprus

+357 22378828

Niki Konstantinou niki.konstantinou@starcom.com.cy

Racha Makarem

In her role as Starcom CEO, Racha is responsible for driving performance marketing solutions that accelerate growth for our partners in an increasingly complex ecosystem. Passionate about building brands, Racha strongly believes in the power and role data plays in transforming businesses, driving brand relevance & inspiring creativity. Throughout her career Racha has worked closely with industry bodies to enhance & set measurement guidelines and principles. She is currently a board member at IAB MENA, and was a technical consultant with JIC for audience measurement in the region. Previously to leading Starcom, Racha was overseeing the Data Science Practice at Publicis Media, working on building capabilities & products that puts data, analytics & tech at the heart of driving growth for client’s business. Her 15 yrs of experience in media spans various sectors including travel, telecommunication, luxury goods, automotive and FMCGs, and comprises a plethora of collaborations with the industry’s key players to innovate & adopt tech led solutions.