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Via dell’Arsenale 5 Turin, Italy 10121

+39 011 56 01 911


Via C.R. Darwin, 20 Milan, Italy 20143

+39 02 66 798 1


Via Mazzini 9 II Bologna, Italy 40137

+39 051 30 23 90

Vita Piccinini

As CEO of Starcom Italy, Vita has deep knowledge of the market and an excellent reputation for transformative leadership in the industry. At Starcom, she has embraced the internal agency culture and recognizes the relevance of human experiences to drive business results. She supports her local team to develop strategic platforms that create intersections between what people love and what brands need, in benefit of clients’ business results. With more than 25 years of experience in the media industry, both on local and international business, Vita comes from Initiative, where she spent several years as general manager and most recently as CEO of Initiative Media Milano.