Perspectives

Insights from the Festival of Media Global jury room

Kathy Kline, chief strategy officer at Starcom Worldwide, shares three trends to emerge from this year’s Festival of Media Global Awards. Festival of Media (FOM) is the only global competition to focus exclusively on excellence in the media craft. As a final judge at this year’s competition, I convened in Rome with a jury group […]

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Starcom Worldwide MENA Creates #MemoriesMatter for World Alzheimer’s Day

For this year’s World Alzheimer’s Day, Starcom Worldwide wanted to educate young people in the United Arab Emirates about the disease. It did so using Snapchat, making the most of the fact that messages on the social media platform disappear a few seconds after they have been seen by the recipients. The reality is that […]

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Starcom Worldwide MENA Creates #MemoriesMatter for World Alzheimer’s Day

For this year’s World Alzheimer’s Day, Starcom Worldwide wanted to educate young people in the United Arab Emirates about the disease. It did so using Snapchat, making the most of the fact that messages on the social media platform disappear a few seconds after they have been seen by the recipients. The reality is that […]

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