Perspectives

Agency Wins BMW Account in China

Concluding a three-way pitch that took a solid year, BMW China has handed Starcom China its mainland media account, Campaign Asia Pacific reports. The remit includes media planning and buying, as well as digital duties, for both the BMW and the Mini Cooper brands. Starcom began running the account out of its Beijing office in […]

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Agency Scores The Kraft Heinz Company Media Business in U.S.

Blue-chip marketer Kraft Heinz awarded its U.S. media business to Publicis Groupe’s Starcom, according to Adweek. The Kraft Heinz assignment comes just days after winning Visa’s $200 million global media account. “We’re incredibly proud of our historical relationship and are thrilled to continue our partnership with Kraft Heinz,” said Lisa Donohue, CEO of Starcom USA. […]

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Taco Bell Consolidates $300 Million Media Assignment with SMG

Mediapost reported that Fast Food giant Taco Bell consolidated its estimated $300 million traditional media assignment with Spark.  The buying duties Yum Brands’ Taco Bell awarded Spark are in addition to the strategy and planning work the agency has handled since winning a 2012 review.

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How Hating the Word ‘Content’ Made MRY’s CMO a Better Marketer

MRY’S CMO David Berkowitz sat down with Dorian Benkoil of Contently for a wide-ranging chat on next-generation marketing and why his hatred of the word “content” led him and MRY to become better marketers.  Berkowitz pointed out the differences between feature-driven advertising and authentic, useful and educational content marketing; citing Audi photography tips on Instagram as […]

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Agency Triathlon Team Raises More than $28K to Fight Lymphoma and Leukemia

Great ideas are sometimes born in mysterious ways, and for the Spark Triathlon team, it all started with a conversation between Marie Myszkowski and Walter Ballard. “I mentioned my brother does triathlons, and it’s something I’ve always wanted to start doing,” Walter recalls. “From there, we talked about participating in a triathlon together; more people […]

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Seven Ways Sports Marketers Can Connect with the Next Generation of Fans

By Dan Donnelly is EVP, Managing Director of SMG’s sports marketing arm SPORTS@SMG™ In the content kingdom, sports rule supreme. They are, to borrow a basketball phrase, the ultimate triple-threat: live, global, and social. The immersive nature of sports has led marketers across all business sectors to pour billions of dollars into them in a […]

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Starcom Worldwide MENA Creates #MemoriesMatter for World Alzheimer’s Day

For this year’s World Alzheimer’s Day, Starcom Worldwide wanted to educate young people in the United Arab Emirates about the disease. It did so using Snapchat, making the most of the fact that messages on the social media platform disappear a few seconds after they have been seen by the recipients. The reality is that […]

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