Perspectives

What ‘fearless’ Airbnb can teach other brands about marketing

Airbnb may be a household name but, amazingly, it was only founded eight years ago. Blis president Harry Dewhirst sat down with the brand’s director of online marketing and media buying Paul Jeszensky and Starcom global brand president Lisa Donohue to discuss the rise and rise of the mobile travel app. Jeszensky stressed how his […]

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Amanda Richman talks trends with AOL’s David Shing at Cannes

  David Shing AOL’s Digital Prophet “I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again. It is starting to come back to the simplicity of how do you connect with people.” Amanda Richman, President, Starcom USA At the […]

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Starcom USA CEO Kathy Ring shares how agencies can connect with talent

This article originally ran in MediaPost. by Kathy Ring, Op-Ed Contributor, June 23, 2016, 4:05 PM Finding and retaining top talent continues to be a challenge for companies across the board. Gone are the days when a person would spend their entire career with one company; instead, employees today are looking for rich experiences that […]

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Publicis Media 2016 Cannes Trends and Insights

Each year, the Cannes Lions International Festival of Creativity gathers influential minds to celebrate the most imaginative, effective, and transFORM(ative) marketing moments from around the world. Brand marketers that truly influence are those not afraid to be bold, take risks and drive future innovations. Throughout the week, Publicis Media challenged the industry to transFORM, curating […]

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Publicis Media Announces Mexico Leadership

Tim Jones, Chief Executive Officer, the Americas, Publicis Media has today announced a market leadership appointment for Mexico. Marta Ruiz-Cuevas has been appointed to the role of CEO, Mexico, Publicis Media. Publicis Media is a brand-led organisation and in her new role, Ruiz-Cuevas will be responsible for creating a powerful platform off which the strong agency […]

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Publicis Media Announces Asia Pacific Market CEO Leadership

Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, has today announced market leadership appointments for APAC. Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. APAC Publicis Media Market CEOs, […]

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