Perspectives

Starcom UK Wins Top Honors at eurobest 2016

Starcom’s UK office was awarded top honors during eurobest 2016 as the Media Agency of the Year. This distinction recognizes the agency’s ability to continue to drive powerful ideas that influence consumer behavior, combining data, insight and creativity. Starcom also took home the Media Grand Prix award for the “Girl Emojis” work on P&G’s #LikeAGirl […]

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Starcom Poland Named Media Agency of the Year at IAB MIXX Awards 2016

Starcom Poland was named Media Agency of the Year during the 10th annual IAB MIXX Awards, honoring the agency for outstanding achievements and successful client campaigns in the past year. Starcom was also presented with a silver award in the Mobile category for the Samsung Galaxy X7 campaign and bronze in the Direct Response & […]

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Lisa Donohue: 5 things I’ve learned about leadership

I was told early on that media was not a leadership role within the agency, but that was where I found my passion, writes Starcom’s global brand president. I’m often asked about my professional path; to identify the key moments, or moves, that made a difference in leading to the role I have today. The […]

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dmexco: Lisa Donohue on VR and the intersection of human experience & technology

The power of virtual reality emerged as one of the most important storytelling and consumer engagement platforms for creators and marketers over the next decade at dmexco last month. With consumers placing a considerate amount of value on emotion and experience now more than ever, VR is positioned to fundamentally change how future generations engage […]

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dmexco: Top Trends & Insights from 2016

dmexco—the digital marketing exposition & conference—is the global business & innovation platform of the digital economy. Held September 14-15 in Cologne, Germany, dmexco enabled attendees to experience disruptive trends defining the business potential of tomorrow – and Publicis Media, Starcom and our clients were center stage, among those driving the conversation. The potential for emerging […]

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What ‘fearless’ Airbnb can teach other brands about marketing

Airbnb may be a household name but, amazingly, it was only founded eight years ago. Blis president Harry Dewhirst sat down with the brand’s director of online marketing and media buying Paul Jeszensky and Starcom global brand president Lisa Donohue to discuss the rise and rise of the mobile travel app. Jeszensky stressed how his […]

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Amanda Richman talks trends with AOL’s David Shing at Cannes

  David Shing AOL’s Digital Prophet “I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again. It is starting to come back to the simplicity of how do you connect with people.” Amanda Richman, President, Starcom USA At the […]

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