Perspectives

dmexco: Lisa Donohue on VR and the intersection of human experience & technology

The power of virtual reality emerged as one of the most important storytelling and consumer engagement platforms for creators and marketers over the next decade at dmexco last month. With consumers placing a considerate amount of value on emotion and experience now more than ever, VR is positioned to fundamentally change how future generations engage […]

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dmexco: Top Trends & Insights from 2016

dmexco—the digital marketing exposition & conference—is the global business & innovation platform of the digital economy. Held September 14-15 in Cologne, Germany, dmexco enabled attendees to experience disruptive trends defining the business potential of tomorrow – and Publicis Media, Starcom and our clients were center stage, among those driving the conversation. The potential for emerging […]

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What ‘fearless’ Airbnb can teach other brands about marketing

Airbnb may be a household name but, amazingly, it was only founded eight years ago. Blis president Harry Dewhirst sat down with the brand’s director of online marketing and media buying Paul Jeszensky and Starcom global brand president Lisa Donohue to discuss the rise and rise of the mobile travel app. Jeszensky stressed how his […]

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Amanda Richman talks trends with AOL’s David Shing at Cannes

  David Shing AOL’s Digital Prophet “I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again. It is starting to come back to the simplicity of how do you connect with people.” Amanda Richman, President, Starcom USA At the […]

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Starcom USA CEO Kathy Ring shares how agencies can connect with talent

This article originally ran in MediaPost. by Kathy Ring, Op-Ed Contributor, June 23, 2016, 4:05 PM Finding and retaining top talent continues to be a challenge for companies across the board. Gone are the days when a person would spend their entire career with one company; instead, employees today are looking for rich experiences that […]

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Publicis Media 2016 Cannes Trends and Insights

Each year, the Cannes Lions International Festival of Creativity gathers influential minds to celebrate the most imaginative, effective, and transFORM(ative) marketing moments from around the world. Brand marketers that truly influence are those not afraid to be bold, take risks and drive future innovations. Throughout the week, Publicis Media challenged the industry to transFORM, curating […]

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