Perspectives

Starcom Partners with Merck as Global Media Agency

Starcom has been awarded the global media business for Merck’s Consumer Healthcare Division, spanning the CEEMA, APAC and Americas/Southern Europe regions. Starcom will be accountable for the media account’s 11 brands, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®. “Merck was looking for a partner to strategically enable their organization globally, while still empowering […]

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Starcom Expands Global Partnership with Mars

Following Mars’ media-buying review in seven markets, Starcom was awarded the majority of Mars’ estimated £400 million business with new wins in Germany and India from MediaCom, and retained China and South East Asia. Read the full story from Campaign UK.

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What ‘fearless’ Airbnb can teach other brands about marketing

Airbnb may be a household name but, amazingly, it was only founded eight years ago. Blis president Harry Dewhirst sat down with the brand’s director of online marketing and media buying Paul Jeszensky and Starcom global brand president Lisa Donohue to discuss the rise and rise of the mobile travel app. Jeszensky stressed how his […]

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Starcom USA CEO Kathy Ring shares how agencies can connect with talent

This article originally ran in MediaPost. by Kathy Ring, Op-Ed Contributor, June 23, 2016, 4:05 PM Finding and retaining top talent continues to be a challenge for companies across the board. Gone are the days when a person would spend their entire career with one company; instead, employees today are looking for rich experiences that […]

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Publicis Media Announces Mexico Leadership

Tim Jones, Chief Executive Officer, the Americas, Publicis Media has today announced a market leadership appointment for Mexico. Marta Ruiz-Cuevas has been appointed to the role of CEO, Mexico, Publicis Media. Publicis Media is a brand-led organisation and in her new role, Ruiz-Cuevas will be responsible for creating a powerful platform off which the strong agency […]

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Publicis Media Announces Asia Pacific Market CEO Leadership

Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, has today announced market leadership appointments for APAC. Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. APAC Publicis Media Market CEOs, […]

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Publicis Media Announces US Leadership Appointments

Tim Jones, Chief Executive Officer, Publicis Media, Americas has today announced the following key leadership appointments for operations in the United States: Kathy Ring has been named Chief Executive Officer, Starcom USA, succeeding Lisa Donohue who was previously elevated to Global Brand President for Starcom; Sean Reardon will become Chief Executive Officer, Zenith USA, as […]

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Publicis Media Unfolds Its Organisation Powered by Four Global Brands

Publicis Media on March 9 unveiled structure and leadership appointments for its organisation, as announced by Steve King, CEO, Publicis Media. “We are driven to get to the future first,” says King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and […]

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SMG leaders top Campaign Asia-Pacific Media A-List

Campaign Asia-Pacific has released its 2016 Media A-List, which this year includes four leaders from Starcom Worldwide among the list of top agency executives and senior marketers. The SMGers on this year’s list include Mike Amour, Mallikarjun Das, Jeffrey Seah and Bertilla Teo. Find the whole Campaign Asia-Pacific Media A-List here.

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VIDEO: SMG Launches SPORTS at SMG in MENA

On the heels of launches in the U.S., Russia and Africa, Starcom Worldwide is continuing to globally strengthen and roll out its sports marketing capability with the addition of SPORTS at SMG in the MENA region. As The Arabian Marketer reported upon the launch, SPORTS at SMG is set up with the objective to assist marketers […]

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