Mobile World Congress 2017: Trends & Insights Report

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With nearly 110,000 attendees this year, Mobile World Congress is the world’s largest gathering for the mobile industry. Taking place in Barcelona, Spain last week, the annual event included a robust conference program featuring visionary keynotes and discussions, in addition to a show floor providing a first-hand look at how mobile products, services and trends are transforming consumers’ lives and defining the business potential of tomorrow.

Publicis Media’s Trends & Insights Report outlines key takeaways ranging from data personalization, the world of 5G, and use cases for evolving technologies including AR, VR, AI, chatbots and more.