Publicis Media 2016 Cannes Trends and Insights

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Each year, the Cannes Lions International Festival of Creativity gathers influential minds to celebrate the most imaginative, effective, and transFORM(ative) marketing moments from around the world. Brand marketers that truly influence are those not afraid to be bold, take risks and drive future innovations. Throughout the week, Publicis Media challenged the industry to transFORM, curating conversations that explored moments of influence, that will continue to drive business models and societal norms in the coming years.

In total, Publicis Media brands received 184 nominations as well as 3Grand Prix, 19 Golds, 28 Silvers, 12 Bronzes, and 122 shortlists as either the primary or a contributing agency.

Our Trends & Insights Report highlights key takeaways from the festival, where the agency, our clients and our partners were center stage for discussions on creativity, ad tech and more.