Connected Freedom: How Marketers Can Liberate Mobile Consumers

  • Share:  

We are living in an age—call it the “Mobile Century”—where the immediacy, personalization, scale and global reach of smart devices has democratized content, commerce and culture, Laura Desmond, CRO of Publicis Groupe & Global CEO of SMG, said Tuesday, Feb. 23, during a keynote address at Mobile World Congress in Barcelona.  For marketers, mobile is both the greatest opportunity and challenge to ever emerge. The promise of mobile is connected freedom, but marketers can deliver it better. Watch Desmond’s full keynote address here.