Perspectives

Insights from the Festival of Media Global jury room

Kathy Kline, chief strategy officer at Starcom Worldwide, shares three trends to emerge from this year’s Festival of Media Global Awards. Festival of Media (FOM) is the only global competition to focus exclusively on excellence in the media craft. As a final judge at this year’s competition, I convened in Rome with a jury group […]

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Lisa Donohue: 5 things I’ve learned about leadership

I was told early on that media was not a leadership role within the agency, but that was where I found my passion, writes Starcom’s global brand president. I’m often asked about my professional path; to identify the key moments, or moves, that made a difference in leading to the role I have today. The […]

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Publicis Media 2016 Cannes Trends and Insights

Each year, the Cannes Lions International Festival of Creativity gathers influential minds to celebrate the most imaginative, effective, and transFORM(ative) marketing moments from around the world. Brand marketers that truly influence are those not afraid to be bold, take risks and drive future innovations. Throughout the week, Publicis Media challenged the industry to transFORM, curating […]

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Trends & Insights from Mobile World Congress

  At last week’s Mobile World Congress in Barcelona, the agency, our clients and partners were center stage for discussions on 5G wireless networks, connecting content to commerce and wireless virtual reality. Here are two documents that recap the agency’s activities and key takeaways, including a one-page highlights sheet that covers the coolest things from […]

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Desmond: Five Ways Mobile is Changing the World

Mobile is about more than a device or platform, Publicis Groupe CRO and SMG Global CEO Laura Desmond writes in a column published Feb. 26 on Re/code. The combination of immediacy, personalization, scale and global reach mobile provides has democratized content, commerce and culture. It has given unlimited power to consumers who spend on average […]

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Connected Freedom: How Marketers Can Liberate Mobile Consumers

We are living in an age—call it the “Mobile Century”—where the immediacy, personalization, scale and global reach of smart devices has democratized content, commerce and culture, Laura Desmond, CRO of Publicis Groupe & Global CEO of SMG, said Tuesday, Feb. 23, during a keynote address at Mobile World Congress in Barcelona.  For marketers, mobile is […]

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Franklin: Diversity Would Help the Oscars—and Marketers

Hollywood knows what makes a sequel a box office hit. So why did the Academy miss the cues that last year’s #OscarsSoWhite protest would rise like a phoenix this year and produce a substandard sequel of continued missed opportunities and revenue? Esther “E.T.” Franklin, EVP, Head of SMG Americas Experience Strategy, asked that and more […]

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