Where to Find SMG Presenters at Mobile World Congress

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Mobile is taking over the world and Starcom Worldwide is all over this year’s Mobile World Congress in Barcelona. Here’s where to find our experts throughout this week’s MWC.


Monday, February 22


11:50 a.m.-12:20 p.m.

Dan Bruinsma, SVP, Director, SMG

Mobile Media Summit: “The Next $50B: How Mobile Conquers Video”

Hall 8, Theater D


2:20-2:50 p.m.

David Berkowitz, CMO, MRY

Mobile Media Summit: “Creativity + Action = Masterful Mobile Experiences”

Hall 8, Theater D


4:30-4:50 p.m.

Lisa Donohue, CEO, Starcom USA, with Lou Paskalis, SVP/Enterprise Media, Bank of America

Mobile Media Summit: “Mobile Is…” A Fireside Chat with Bank of America and Starcom USA

Hall 8, Theater D



Tuesday, February 23


10:20-10:35 a.m.

Laura Desmond, CRO, Publicis Groupe, and Global CEO, SMG

IAB + dmexco: “The Mobile Paradox: Connected Freedom”

Hall 8, Theater F


1:40-2 p.m.

Kim Kadlec, President Global Network Clients Americas, SMG, with Visa’s Sam Shrauger

IAB + dmexco: “Marrying Product with Marketing: Visa’s Story of Innovation”

Hall 8, Theater F


2-3 p.m.

Laura Desmond, CRO, Publicis Group, and Global CEO, SMG

Mobile World Congress Keynote

Hall 4, Auditorium 1



Matt Mulderink, SVP, Director, SMG

xAd Panel: Location-based Advertising

Hall 8.1, Daily Meeting Room CC8.22