Perspectives

CES 2017: Trends & Insights Report

That’s a wrap! CES 2017 – the global Consumer Electronics Show held annually in Las Vegas, Nevada – marked the show’s 50th anniversary and showcased the connected future of technology, from AI devices to home, auto and beyond, with more than 3,800 exhibiting companies. Publicis Groupe’s CES experience went beyond the showroom floor to sharpen […]

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CES 2017: Tech’s Tipping Point: Think Access Over Excess

A niche concept just a few years ago, this year’s CES promised to showcase virtual reality at its best. It is ubiquitous on the show floor – from content advancements to a huge proliferation in hardware options to view and capture VR. Clearly, recent investments in virtual reality and augmented-reality technology from companies like Facebook, USA […]

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dmexco: Lisa Donohue on VR and the intersection of human experience & technology

The power of virtual reality emerged as one of the most important storytelling and consumer engagement platforms for creators and marketers over the next decade at dmexco last month. With consumers placing a considerate amount of value on emotion and experience now more than ever, VR is positioned to fundamentally change how future generations engage […]

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dmexco: Top Trends & Insights from 2016

dmexco—the digital marketing exposition & conference—is the global business & innovation platform of the digital economy. Held September 14-15 in Cologne, Germany, dmexco enabled attendees to experience disruptive trends defining the business potential of tomorrow – and Publicis Media, Starcom and our clients were center stage, among those driving the conversation. The potential for emerging […]

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Publicis Media 2016 Cannes Trends and Insights

Each year, the Cannes Lions International Festival of Creativity gathers influential minds to celebrate the most imaginative, effective, and transFORM(ative) marketing moments from around the world. Brand marketers that truly influence are those not afraid to be bold, take risks and drive future innovations. Throughout the week, Publicis Media challenged the industry to transFORM, curating […]

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VIDEO: Top Trends at Mobile World Congress

Mobile World Congress, held February 22-25 in Barcelona, was overflowing with innovation again this year—including everything from 5G to mobile commerce and wireless VR. But what were the top trends at the show? Starcom Worldwide went to the experts to find out.

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Where to Find SMG Presenters at Mobile World Congress

Mobile is taking over the world and Starcom Worldwide is all over this year’s Mobile World Congress in Barcelona. Here’s where to find our experts throughout this week’s MWC.   Monday, February 22   11:50 a.m.-12:20 p.m. Dan Bruinsma, SVP, Director, SMG Mobile Media Summit: “The Next $50B: How Mobile Conquers Video” Hall 8, Theater […]

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