dmexco: Top Trends & Insights from 2016

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dmexco—the digital marketing exposition & conference—is the global business & innovation platform of the digital economy. Held September 14-15 in Cologne, Germany, dmexco enabled attendees to experience disruptive trends defining the business potential of tomorrow – and Publicis Media, Starcom and our clients were center stage, among those driving the conversation. The potential for emerging technologies like VR, AR and more to evolve immersive consumer experiences is inspiring.

Here you will find our Trends & Insights Report highlighting key takeaways from the festival, along with key discoveries from the show floor.