Perspectives

Amanda Richman talks trends with AOL’s David Shing at Cannes

  David Shing AOL’s Digital Prophet “I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again. It is starting to come back to the simplicity of how do you connect with people.” Amanda Richman, President, Starcom USA At the […]

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SMG MENA’s Cristina Charles Sends Locks of Love Home to the U.S.

As the director of Business Development at SMG MENA, Cristina Charles is used to dedicating a lot of her time to work—especially around the time of pitches. However, it’s the time she dedicates to work outside of the office that really defines her spirit of giving. Since the age of 14, Cristina has been involved […]

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SMG Wins Karaoke Gold at Advertising Week

Seventeen years after Britney Spears introduced herself to the world with “…One More Time,” Team SMG brought down the house with the song—and scored $10,000 for charity—by winning Advertising Age’s Karaoke for a Cause, which was part of Advertising Week in New York City. Their winnings were donated to UJA-Federation New York, provides funding to […]

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Agency Triathlon Team Raises More than $28K to Fight Lymphoma and Leukemia

Great ideas are sometimes born in mysterious ways, and for the Spark Triathlon team, it all started with a conversation between Marie Myszkowski and Walter Ballard. “I mentioned my brother does triathlons, and it’s something I’ve always wanted to start doing,” Walter recalls. “From there, we talked about participating in a triathlon together; more people […]

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