MediaPost Names SMG U.S. Media Agency of the Year

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MediaPost has named Starcom Worldwide its U.S. Media Agency of the Year, celebrating the agency for its innovation, vision and holistic story of success. In honoring SMG, MediaPost noted: “The group’s reenginerring toward a “precision media” strategy under CEO Laura Desmond has truly transformed the art and science of the modern media services organization, combining data, technology, strategy and human ingenuity—and yes, creativity too—into a blueprint for others to follow. If there ever was a time when agencies and their clients needed to focus on precision marketing—targeting, delivery and measurement—it has been the past several years in which the consumer marketplace has hyper-fragmented not just into an infinite array of media channels, but media and device platforms, as well.”