Perspectives

Starcom Middle East Crowned Agency of the Year Festival of Media MENA Awards

Starcom was crowned Agency Network of the Year at this year’s Festival of Media MENA Awards, collecting ten trophies across our Lebanon, Egypt, Saudi Arabia, and the UAE offices. A full list of our awards is listed below. Best Event/Experiential Campaign Silver So That Beirut Remains Almaza Starcom Lebanon Best Launch Campaign Gold Tropa For […]

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Insights from the Festival of Media Global jury room

Kathy Kline, chief strategy officer at Starcom Worldwide, shares three trends to emerge from this year’s Festival of Media Global Awards. Festival of Media (FOM) is the only global competition to focus exclusively on excellence in the media craft. As a final judge at this year’s competition, I convened in Rome with a jury group […]

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Mobile World Congress 2017: Trends & Insights Report

With nearly 110,000 attendees this year, Mobile World Congress is the world’s largest gathering for the mobile industry. Taking place in Barcelona, Spain last week, the annual event included a robust conference program featuring visionary keynotes and discussions, in addition to a show floor providing a first-hand look at how mobile products, services and trends […]

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Starcom Partners with Merck as Global Media Agency

Starcom has been awarded the global media business for Merck’s Consumer Healthcare Division, spanning the CEEMA, APAC and Americas/Southern Europe regions. Starcom will be accountable for the media account’s 11 brands, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®. “Merck was looking for a partner to strategically enable their organization globally, while still empowering […]

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Starcom France Named Media Agency of the Year by Offremedia

Starcom France was honored with the Media Agency of the Year Award by Offremedia – the only award in France to recognize a media agency for strategy, marketplace reputation, client roster and best-in-class work. This award is a testament to the relevance of The Human Experience Company, and showcases the team’s dedication to placing people […]

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CES 2017: Trends & Insights Report

That’s a wrap! CES 2017 – the global Consumer Electronics Show held annually in Las Vegas, Nevada – marked the show’s 50th anniversary and showcased the connected future of technology, from AI devices to home, auto and beyond, with more than 3,800 exhibiting companies. Publicis Groupe’s CES experience went beyond the showroom floor to sharpen […]

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CES 2017: Tech’s Tipping Point: Think Access Over Excess

A niche concept just a few years ago, this year’s CES promised to showcase virtual reality at its best. It is ubiquitous on the show floor – from content advancements to a huge proliferation in hardware options to view and capture VR. Clearly, recent investments in virtual reality and augmented-reality technology from companies like Facebook, USA […]

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Starcom Expands Global Partnership with Mars

Following Mars’ media-buying review in seven markets, Starcom was awarded the majority of Mars’ estimated £400 million business with new wins in Germany and India from MediaCom, and retained China and South East Asia. Read the full story from Campaign UK.

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