Perspectives

Starcom France Named Media Agency of the Year by Offremedia

Starcom France was honored with the Media Agency of the Year Award by Offremedia – the only award in France to recognize a media agency for strategy, marketplace reputation, client roster and best-in-class work. This award is a testament to the relevance of The Human Experience Company, and showcases the team’s dedication to placing people […]

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CES 2017: Trends & Insights Report

That’s a wrap! CES 2017 – the global Consumer Electronics Show held annually in Las Vegas, Nevada – marked the show’s 50th anniversary and showcased the connected future of technology, from AI devices to home, auto and beyond, with more than 3,800 exhibiting companies. Publicis Groupe’s CES experience went beyond the showroom floor to sharpen […]

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CES 2017: Tech’s Tipping Point: Think Access Over Excess

A niche concept just a few years ago, this year’s CES promised to showcase virtual reality at its best. It is ubiquitous on the show floor – from content advancements to a huge proliferation in hardware options to view and capture VR. Clearly, recent investments in virtual reality and augmented-reality technology from companies like Facebook, USA […]

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Starcom Expands Global Partnership with Mars

Following Mars’ media-buying review in seven markets, Starcom was awarded the majority of Mars’ estimated £400 million business with new wins in Germany and India from MediaCom, and retained China and South East Asia. Read the full story from Campaign UK.

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Starcom UK Wins Top Honors at eurobest 2016

Starcom’s UK office was awarded top honors during eurobest 2016 as the Media Agency of the Year. This distinction recognizes the agency’s ability to continue to drive powerful ideas that influence consumer behavior, combining data, insight and creativity. Starcom also took home the Media Grand Prix award for the “Girl Emojis” work on P&G’s #LikeAGirl […]

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Starcom Poland Named Media Agency of the Year at IAB MIXX Awards 2016

Starcom Poland was named Media Agency of the Year during the 10th annual IAB MIXX Awards, honoring the agency for outstanding achievements and successful client campaigns in the past year. Starcom was also presented with a silver award in the Mobile category for the Samsung Galaxy X7 campaign and bronze in the Direct Response & […]

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Lisa Donohue: 5 things I’ve learned about leadership

I was told early on that media was not a leadership role within the agency, but that was where I found my passion, writes Starcom’s global brand president. I’m often asked about my professional path; to identify the key moments, or moves, that made a difference in leading to the role I have today. The […]

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dmexco: Lisa Donohue on VR and the intersection of human experience & technology

The power of virtual reality emerged as one of the most important storytelling and consumer engagement platforms for creators and marketers over the next decade at dmexco last month. With consumers placing a considerate amount of value on emotion and experience now more than ever, VR is positioned to fundamentally change how future generations engage […]

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dmexco: Top Trends & Insights from 2016

dmexco—the digital marketing exposition & conference—is the global business & innovation platform of the digital economy. Held September 14-15 in Cologne, Germany, dmexco enabled attendees to experience disruptive trends defining the business potential of tomorrow – and Publicis Media, Starcom and our clients were center stage, among those driving the conversation. The potential for emerging […]

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