December 19, 2019
Starcom has scored a sweet victory in China, emerging as the winner of a major media pitch by Ferrero, Campaign has learned.
The China-wide account includes all offine and online media planning and buying for the Italian chocolate and confectionary company's entire suite of brands in the market, including Kinder and Ferrero Rocher, according to someone with knowledge of the pitch. Varied estimates suggest the account to be worth at least RMB $200 million (US$28.5 million) in total billings.
Read full article in Campaign Asia here.