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dmexco: Top Trends & Insights from 2016

dmexco—the digital marketing exposition & conference—is the global business & innovation platform of the digital economy. Held September 14-15 in Cologne, Germany, dmexco enabled attendees...

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Publicis Media 2016 Cannes Trends and Insights

Each year, the Cannes Lions International Festival of Creativity gathers influential minds to celebrate the most imaginative, effective, and transFORM(ative) marketing moments from around the...

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Agency Wins BMW Account in China

Concluding a three-way pitch that took a solid year, BMW China has handed Starcom China its mainland media account, Campaign Asia Pacific reports. The remit...

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Starcom Trends & Insights from CES 2016

At last week’s CES, Starcom Worldwide, its clients and partners were center stage for discussions on virtual reality, content in the age of ad blocking,...

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Desmond: Davos More Important Than Ever

“More global marketers are attending the [World Economic Forum in Davos, Switzerland] than ever before,” Laura Desmond, Publicis Groupe CRO and SMG Global CEO, writes...

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